# Hero Wordmark

> A hero that sets the name across the whole width, ink edge to ink edge: its letters rise one by one and a wide picture opens right under them.

Hero · hero, section, landing, entrance, wordmark, typography · HTML, CSS, vanilla JS · no dependencies · updated 2026-10-25
Demo: https://kodza.dev/components/hero-wordmark/

## Files

The code below, served as files: byte for byte what the Kodza site copies (the CSS includes its theme guard).

- [`kodza-hero-wordmark.css`](https://kodza.dev/registry/hero-wordmark/kodza-hero-wordmark.css) · 16.1 KB
- [`kodza-hero-wordmark.js`](https://kodza.dev/registry/hero-wordmark/kodza-hero-wordmark.js) · 9.8 KB
- [`kodza-hero-wordmark.html`](https://kodza.dev/registry/hero-wordmark/kodza-hero-wordmark.html) · 1.2 KB · the markup, to adapt and paste into your page

**Can you run shell commands? Download the CSS and the JS, don't retype them.** Retyping costs thousands of tokens and can drop or change lines of the CSS. Put the files where your stack expects them (Use it says where: change the `-o` paths):

```bash
curl -fsSL --create-dirs -o kodza/kodza-hero-wordmark.css https://kodza.dev/registry/hero-wordmark/kodza-hero-wordmark.css
curl -fsSL --create-dirs -o kodza/kodza-hero-wordmark.js https://kodza.dev/registry/hero-wordmark/kodza-hero-wordmark.js
```

Then load the files from your page as Use it shows, instead of pasting the content. The HTML is the part you adapt (text, links, modifiers): paste it from the Code section. Copy the CSS and the JS from the Code section only if you can't run commands, exactly as they are. (Windows PowerShell: `curl.exe`.)

## API

- Root: `.kodza-hero-wordmark`
- Variables (set them on the root element itself: it declares its own defaults):
  - `--kz-hero-wordmark-ink: #0a0a0a`
  - `--kz-hero-wordmark-paper: #f2f2f0`
  - `--kz-hero-wordmark-dim: rgba(10, 10, 10, 0.62)`
  - `--kz-hero-wordmark-faint: rgba(10, 10, 10, 0.6)`
  - `--kz-hero-wordmark-soft: rgba(10, 10, 10, 0.07)`
  - `--kz-hero-wordmark-bg: transparent`
  - `--kz-hero-wordmark-width: none`
  - `--kz-hero-wordmark-pad-top: clamp(56px, 7vw, 112px)`
  - `--kz-hero-wordmark-gutter: clamp(16px, 4vw, 40px)`
  - `--kz-hero-wordmark-gap: clamp(10px, 1.2vw, 18px)`
  - `--kz-hero-wordmark-radius: 16px`
  - `--kz-hero-wordmark-ratio: 12 / 5`
  - `--kz-hero-wordmark-weight: 700`
  - `--kz-hero-wordmark-tracking: -0.04em`
  - `--kz-hero-wordmark-mono: "Geist Mono", ui-monospace, "SF Mono", Menlo, monospace`
  - `--kz-hero-wordmark-ease: cubic-bezier(0.22, 1, 0.36, 1)`
- Lifecycle: `kodza:init` / `kodza:destroy` on `document`, with `{ detail: { root } }` to target a container.

## Dark mode

The values Kodza uses on a dark background (`#0a0a0a`). For a page that follows the system theme, add them after the component's CSS:

```css
@media (prefers-color-scheme: dark) {
  .kodza-hero-wordmark {
    --kz-hero-wordmark-ink: #f2f2f0;
    --kz-hero-wordmark-paper: #0a0a0a;
    --kz-hero-wordmark-dim: rgba(242, 242, 240, 0.64);
    --kz-hero-wordmark-faint: rgba(242, 242, 240, 0.5);
    --kz-hero-wordmark-soft: rgba(242, 242, 240, 0.1);
  }
}
```

A site with its own theme switch puts the same rules under its dark selector instead (`[data-theme="dark"] .kodza-hero-wordmark { … }`); a single dark section, under that section's class.

Its images have dark versions next to them (`kz-gap-2400.webp` → `kz-gap-dark-2400.webp`). To swap them on a dark page: `<picture><source media="(prefers-color-scheme: dark)" srcset="…-dark-….webp"><img …></picture>`.

## Use it

### Plain HTML page

- CSS: `kodza/kodza-hero-wordmark.css` next to the page (the Files commands as they are), linked in `<head>`: `<link rel="stylesheet" href="kodza/kodza-hero-wordmark.css">`. Without a shell, paste it in a `<style>` in `<head>` instead. It only touches `kodza-` classes.
- HTML: where the component goes. Paste it as many times as you need: instances never interfere.
- JS: `kodza/kodza-hero-wordmark.js`, loaded with `<script src="kodza/kodza-hero-wordmark.js" defer></script>` in `<head>`. Without a shell, paste it in a `<script>` before `</body>` (or in `<head>`: it waits for the page). One copy per page, whatever the number of instances.
- Restyle with the `--kz-…` variables, set on the component's root element itself (the root declares its own defaults, so a value on an ancestor is ignored), and with the modifiers / attributes listed under API.
- Font: it takes the page's own. The Kodza look is Geist: `<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Geist:wght@400;500;600;700&family=Geist+Mono:wght@400;500&display=swap">`.
- Content added later (AJAX navigation, a SPA route, a builder preview): start it with `document.dispatchEvent(new CustomEvent('kodza:init', { detail: { root: container } }))`; before removing it, the same call with `'kodza:destroy'` stops it and puts the original markup back.

### Claude artifact (claude.ai)

- Paste the CSS in a `<style>` and the JS in a `<script>` at the end, in the artifact itself: it loads stylesheets only from Google Fonts and scripts only from a few CDNs, so no `<link>` or `<script src>` to Kodza.
- Writing the artifact file with a shell? Insert the downloaded files (Files) with a command instead of retyping them: a line `KODZA-CSS` alone inside the `<style>`, `KODZA-JS` inside the `<script>`, then `sed -e '/^KODZA-CSS$/{r kodza/kodza-hero-wordmark.css' -e 'd' -e '}' -e '/^KODZA-JS$/{r kodza/kodza-hero-wordmark.js' -e 'd' -e '}' page.html > artifact.html`.
- Font: load Geist from Google Fonts (allowed): `<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Geist:wght@400;500;600;700&family=Geist+Mono:wght@400;500&display=swap">`.
- Images: the artifact blocks every other host, `kodza.dev` included, without an error. Embed each one as a `data:` URI, with a command if you can run one (`curl -s <url> | base64`; the 1400 px files weigh 10 to 30 KB), never by typing base64 out. If you can't run commands, keep the `<img>` with its `width` and `height`, and tell the user the picture stays blank inside the artifact.
- Dark mode: the viewer sets `data-theme="dark"` or `"light"` on `<html>`, or nothing when it follows the system. Write the Dark mode rules twice: inside `@media (prefers-color-scheme: dark)` with `:root:not([data-theme="light"])` in front of each selector, and with `:root[data-theme="dark"]` in front of each selector.

### WordPress

- HTML: a **Custom HTML** block (or a pattern / template part). WordPress keeps this markup as it is only for users allowed to post unfiltered HTML (Administrators; Super Admins on multisite): for anyone else it strips tags such as `<svg>`, `<input>` or `<dialog>`, so add it from the theme (a pattern or template part) instead.
- This one spans the page: a block theme keeps a Custom HTML block to the width of the text column, so put it inside a **Group** block set to **Full width**, with **Inner blocks use content width** turned off.
- CSS and JS: the downloaded files go in the theme, under `wp-content/themes/<your-theme>/kodza/` (the child theme if there is one), enqueued from its functions.php (or a code-snippets plugin):
  ```php
  add_action('wp_enqueue_scripts', function () {
    $dir = get_stylesheet_directory() . '/kodza/';
    $uri = get_stylesheet_directory_uri() . '/kodza/';
    wp_enqueue_style('kodza-hero-wordmark', $uri . 'kodza-hero-wordmark.css', [], filemtime($dir . 'kodza-hero-wordmark.css'));
    wp_enqueue_script('kodza-hero-wordmark', $uri . 'kodza-hero-wordmark.js', [], filemtime($dir . 'kodza-hero-wordmark.js'), true);
  });
  ```
  Scoped to `kodza-` classes, the CSS never touches the theme. One copy of the JS, whatever the number of blocks.
- No access to the theme files? The CSS can also go, as it is, in **Appearance → Customize → Additional CSS** (classic theme) or **Styles → Additional CSS** in the Site Editor (block theme).
- Theme with AJAX page transitions: fire `kodza:init` on the new content after each swap (and `kodza:destroy` on the old one).
- Performance plugin (WP Rocket, LiteSpeed Cache, Perfmatters…) with **Delay JavaScript execution** turned on: add `kodza` to the scripts it must not delay. Otherwise the component waits for the visitor's first scroll, tap or mouse move, and that first click can be lost.
- Colours: it takes the colour of the text around it (or keeps its own monochrome): nothing to point at the theme.
- WordPress turns straight quotes and `--` into typographic ones in the text of a Custom HTML block (not inside `<code>` or `<pre>`).

#### With Elementor

- HTML: an **HTML** widget (Elementor shows it to administrators only). It keeps the code exactly as pasted, straight quotes included.
- This one spans the page: give the widget its own container, **Content Width: Full Width**, padding 0.
- CSS and JS: as above. Elementor's Site Settings → Theme Style styles every button, field, link and image of the page, components included; the theme guard at the end of the CSS keeps the component's buttons, fields and link colours as they are.
- The Elementor editor redraws each widget after the page has loaded: without the script below, the component stays still in the editor preview (the published page works). Add it once per site, in the footer like the component's script (`kodza/elementor-editor.js`, or a code-snippets plugin):

```js
// Kodza in the Elementor editor: the editor redraws each HTML widget after the page has loaded.
// Start Kodza in what it draws, stop it in what it replaces or removes. Once per site.
window.addEventListener('elementor/frontend/init', () => {
  if (!elementorFrontend.isEditMode()) return;
  class KodzaWidget extends elementorModules.frontend.handlers.Base {
    onInit() {
      super.onInit();
      this.kodza = [...this.$element[0].children];
      document.dispatchEvent(new CustomEvent('kodza:init', { detail: { root: this.$element[0] } }));
    }
    onDestroy() {
      super.onDestroy();
      this.kodza.forEach((root) => document.dispatchEvent(new CustomEvent('kodza:destroy', { detail: { root } })));
    }
  }
  elementorFrontend.elementsHandler.attachHandler('html', KodzaWidget);
});
```

- No child theme: everything can go in the HTML widget instead, `<style>` with the CSS, the HTML, then `<script>` with the JS. It works on the page and in the editor without the script above.

### Shopify

- Files: `assets/kodza-hero-wordmark.css` and `assets/kodza-hero-wordmark.js` (the Files commands with `-o assets/…`).
- In the section: `{{ 'kodza-hero-wordmark.css' | asset_url | stylesheet_tag }}` and `<script src="{{ 'kodza-hero-wordmark.js' | asset_url }}" defer></script>`, then the HTML.
- The theme editor re-renders sections: restart them with
  `document.addEventListener('shopify:section:load', (e) => document.dispatchEvent(new CustomEvent('kodza:init', { detail: { root: e.target } })));`
  and the same with `shopify:section:unload` → `kodza:destroy`.

### React / Next.js

- Files, side by side (e.g. in `components/kodza/`): `HeroWordmark.tsx` (below), the CSS block under Code saved as `hero-wordmark.css` and the JS block as `hero-wordmark.js`, both as they are. The HTML block is already inside the component: skip it.
- Use it: `import { HeroWordmark } from '@/components/kodza/HeroWordmark';` then `<HeroWordmark />`. Props: `vars` (the `--kz-…` variables listed under API, e.g. `vars={{ '--kz-hero-wordmark-ink': … }}`), `className`, `style` and the other props of its `<section>` (`onClick`, `aria-…`).
- Next.js App Router: it is a Client Component already (`'use client'`). Pages Router: Next.js takes global CSS only in `pages/_app`, so move the `import './hero-wordmark.css'` line there.
- Safe under StrictMode, client-side navigation and prop changes: when a prop changes, the `key` gives React a fresh element, `kodza:destroy` stops the script on the old one and `kodza:init` starts it on the new one.

```tsx
'use client';
// Kodza — Hero Wordmark, for React. From https://kodza.dev/components/hero-wordmark/
// Kodza License: free to use, client work included. Not to resell or redistribute, ported or not: https://kodza.dev/docs/#print-license
// Next to this file: hero-wordmark.css and hero-wordmark.js, the component's CSS and JS from Kodza, as they are.
// Yours to edit: the markup is plain JSX below.
// The script changes this markup once React has rendered it (it adds layers, splits text, moves
// nodes), so React must not patch it afterwards. When a prop changes, the key gives React a fresh
// element: kodza:destroy stops the script on the old one, kodza:init starts it on the new one.
import { useRef, useEffect, type ComponentPropsWithoutRef, type ComponentRef, type CSSProperties } from 'react';
import './hero-wordmark.css';

export type HeroWordmarkProps = Omit<ComponentPropsWithoutRef<'section'>, "children" | "vars"> & {
  /** Settings, as CSS variables on the root */
  vars?: {
    /** default: #0a0a0a */
    "--kz-hero-wordmark-ink"?: string | number;
    /** default: #f2f2f0 */
    "--kz-hero-wordmark-paper"?: string | number;
    /** default: rgba(10, 10, 10, 0.62) */
    "--kz-hero-wordmark-dim"?: string | number;
    /** default: rgba(10, 10, 10, 0.6) */
    "--kz-hero-wordmark-faint"?: string | number;
    /** default: rgba(10, 10, 10, 0.07) */
    "--kz-hero-wordmark-soft"?: string | number;
    /** default: transparent */
    "--kz-hero-wordmark-bg"?: string | number;
    /** default: none */
    "--kz-hero-wordmark-width"?: string | number;
    /** default: clamp(56px, 7vw, 112px) */
    "--kz-hero-wordmark-pad-top"?: string | number;
    /** default: clamp(16px, 4vw, 40px) */
    "--kz-hero-wordmark-gutter"?: string | number;
    /** default: clamp(10px, 1.2vw, 18px) */
    "--kz-hero-wordmark-gap"?: string | number;
    /** default: 16px */
    "--kz-hero-wordmark-radius"?: string | number;
    /** default: 12 / 5 */
    "--kz-hero-wordmark-ratio"?: string | number;
    /** default: 700 */
    "--kz-hero-wordmark-weight"?: string | number;
    /** default: -0.04em */
    "--kz-hero-wordmark-tracking"?: string | number;
    /** default: "Geist Mono", ui-monospace, "SF Mono", Menlo, monospace */
    "--kz-hero-wordmark-mono"?: string | number;
    /** default: cubic-bezier(0.22, 1, 0.36, 1) */
    "--kz-hero-wordmark-ease"?: string | number;
  };
  className?: string;
};

export function HeroWordmark({ vars, className, style, ...rest }: HeroWordmarkProps) {
  const ref = useRef<ComponentRef<'section'>>(null);
  const classes = ["kodza-hero-wordmark", className].filter(Boolean).join(' ');
  // Everything the markup is made of: when it changes, React gets a fresh element (see the top)
  const key = JSON.stringify([classes, vars, style, rest]);

  // Starts the script on this element once React has rendered it, stops it when it goes
  useEffect(() => {
    const root = ref.current;
    let live = true;
    // @ts-ignore: a plain script, no types to find
    import('./hero-wordmark.js').then(() => {
      if (live) document.dispatchEvent(new CustomEvent('kodza:init', { detail: { root } }));
    });
    return () => {
      live = false;
      document.dispatchEvent(new CustomEvent('kodza:destroy', { detail: { root } }));
    };
  }, [key]);

  return (
    <section key={key} {...rest} className={classes} style={{ ...vars, ...style } as CSSProperties} ref={ref}>
      <div className="kodza-hero-wordmark__inner">
        <p className="kodza-hero-wordmark__eyebrow">
          <span className="kodza-hero-wordmark__rise">Independent studio · Lyon, since 2019</span>
        </p>
        <h1 className="kodza-hero-wordmark__title">Hotfix</h1>
        <p className="kodza-hero-wordmark__lead">Sites for brands that were promised one last quarter. Ours go live on a Tuesday.</p>
        <div className="kodza-hero-wordmark__actions">
          <a className="kodza-hero-wordmark__button kodza-hero-wordmark__button--ink" href="#">See the work<svg className="kodza-hero-wordmark__arrow" viewBox="0 0 16 16" aria-hidden="true"> <path d="M2.5 8h10.5M9 3.5 13.5 8 9 12.5" /> </svg></a>
          {' '}
          <a className="kodza-hero-wordmark__button kodza-hero-wordmark__button--soft" href="#">Book a call</a>
        </div>
        <div className="kodza-hero-wordmark__media">
          <div className="kodza-hero-wordmark__curtain">
            <div className="kodza-hero-wordmark__hold">
              <img src="https://kodza.dev/media/kz-gap-2400.webp" srcSet="https://kodza.dev/media/kz-gap-1400.webp 1400w, https://kodza.dev/media/kz-gap-2400.webp 2400w" sizes="100vw" alt="A long concrete wall, split by a slot of low sun" width="2400" height="1000" fetchPriority="high" />
            </div>
          </div>
        </div>
      </div>
    </section>
  );
}
```

## Code

```html
<section class="kodza-hero-wordmark">
  <div class="kodza-hero-wordmark__inner">
    <p class="kodza-hero-wordmark__eyebrow"><span class="kodza-hero-wordmark__rise">Independent studio · Lyon, since 2019</span></p>
    <h1 class="kodza-hero-wordmark__title">Hotfix</h1>
    <p class="kodza-hero-wordmark__lead">Sites for brands that were promised one last quarter. Ours go live on a Tuesday.</p>
    <div class="kodza-hero-wordmark__actions">
      <a class="kodza-hero-wordmark__button kodza-hero-wordmark__button--ink" href="#">See the work<svg class="kodza-hero-wordmark__arrow" viewBox="0 0 16 16" aria-hidden="true"><path d="M2.5 8h10.5M9 3.5 13.5 8 9 12.5" /></svg></a>
      <a class="kodza-hero-wordmark__button kodza-hero-wordmark__button--soft" href="#">Book a call</a>
    </div>
    <div class="kodza-hero-wordmark__media"><div class="kodza-hero-wordmark__curtain"><div class="kodza-hero-wordmark__hold"><img src="https://kodza.dev/media/kz-gap-2400.webp" srcset="https://kodza.dev/media/kz-gap-1400.webp 1400w, https://kodza.dev/media/kz-gap-2400.webp 2400w" sizes="100vw" alt="A long concrete wall, split by a slot of low sun" width="2400" height="1000" fetchpriority="high" /></div></div></div>
  </div>
</section>
```

```css
/* Kodza License: free to use, client work included. Not to resell or redistribute, ported or not: https://kodza.dev/docs/#print-license */
/* Kodza — Hero Wordmark
   The name set across the whole width, ink edge to ink edge, with a wide picture right under
   its letters. The script sizes the name to the column (again on resize and once the font is
   in), then the letters rise one after the other and the picture opens from their baseline down.
   Everything is tuned with the --kz-hero-wordmark-* variables. */
.kodza-hero-wordmark {
  --kz-hero-wordmark-ink: #0a0a0a;
  --kz-hero-wordmark-paper: #f2f2f0;
  --kz-hero-wordmark-dim: rgba(10, 10, 10, 0.62);
  --kz-hero-wordmark-faint: rgba(10, 10, 10, 0.6);
  --kz-hero-wordmark-soft: rgba(10, 10, 10, 0.07);
  --kz-hero-wordmark-bg: transparent;
  --kz-hero-wordmark-width: none;
  --kz-hero-wordmark-pad-top: clamp(56px, 7vw, 112px);
  --kz-hero-wordmark-gutter: clamp(16px, 4vw, 40px);
  --kz-hero-wordmark-gap: clamp(10px, 1.2vw, 18px);
  --kz-hero-wordmark-radius: 16px;
  --kz-hero-wordmark-ratio: 12 / 5;
  --kz-hero-wordmark-weight: 700;
  --kz-hero-wordmark-tracking: -0.04em;
  --kz-hero-wordmark-mono: "Geist Mono", ui-monospace, "SF Mono", Menlo, monospace;
  --kz-hero-wordmark-ease: cubic-bezier(0.22, 1, 0.36, 1);

  container: kodza-hero-wordmark / inline-size;
  box-sizing: border-box;
  width: 100%;
  padding-top: var(--kz-hero-wordmark-pad-top);
  padding-bottom: var(--kz-hero-wordmark-gutter);
  padding-left: max(var(--kz-hero-wordmark-gutter), env(safe-area-inset-left, 0px));
  padding-right: max(var(--kz-hero-wordmark-gutter), env(safe-area-inset-right, 0px));
  overflow-x: clip;
  background: var(--kz-hero-wordmark-bg);
  color: var(--kz-hero-wordmark-ink);
}

.kodza-hero-wordmark__inner {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  grid-template-areas:
    "eyebrow ."
    "lead actions"
    "title title"
    "media media";
  column-gap: clamp(24px, 4vw, 64px);
  max-width: var(--kz-hero-wordmark-width);
  margin: 0 auto;
}

.kodza-hero-wordmark__eyebrow {
  grid-area: eyebrow;
  margin: 0 0 16px;
  overflow: hidden;
  font-family: var(--kz-hero-wordmark-mono);
  font-size: 12.5px;
  font-weight: 500;
  letter-spacing: 0.02em;
  color: var(--kz-hero-wordmark-faint);
}

.kodza-hero-wordmark__rise {
  display: block;
}

.kodza-hero-wordmark__lead {
  grid-area: lead;
  align-self: end;
  max-width: 36ch;
  margin: 0;
  font-size: clamp(16px, 1.3vw, 19px);
  line-height: 1.55;
  color: var(--kz-hero-wordmark-dim);
  text-wrap: pretty;
}

/* The name: the script fills in the size and the four measures below, so the ink of the first
   letter starts on the left edge, the last one ends on the right edge and the box stops on the
   baseline. Without the script, a size that comes close */
.kodza-hero-wordmark__title {
  grid-area: title;
  height: var(--kz-hero-wordmark-height, auto);
  margin: clamp(36px, 5vw, 72px) 0 0;
  font-size: var(--kz-hero-wordmark-size, 35cqi);
  font-weight: var(--kz-hero-wordmark-weight);
  line-height: 1.2;
  letter-spacing: var(--kz-hero-wordmark-tracking);
  white-space: nowrap;
  color: var(--kz-hero-wordmark-ink);
}

/* Pulled up to the ink, its empty top would cover the buttons: clicks go through it */
.kodza-hero-wordmark__word {
  display: flex;
  pointer-events: none;
  margin-top: calc(var(--kz-hero-wordmark-lift, 0px) * -1);
  margin-left: calc(var(--kz-hero-wordmark-shift, 0px) * -1);
}

/* Each letter is its own mask, cut on the baseline: it rises from the edge the picture opens on.
   Only the height is clipped, so the tight tracking never shaves the side of a glyph */
.kodza-hero-wordmark__letter {
  display: block;
  flex: none;
  height: var(--kz-hero-wordmark-mask, auto);
  overflow-x: visible;
  overflow-y: clip;
  white-space: pre;
}

.kodza-hero-wordmark__glyph {
  display: inline-block;
}

/* Empty, it sits on the baseline: the script reads the line from it */
.kodza-hero-wordmark__base {
  display: inline-block;
}

.kodza-hero-wordmark__actions {
  grid-area: actions;
  align-self: end;
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}

.kodza-hero-wordmark__button {
  position: relative;
  isolation: isolate;
  overflow: hidden;
  box-sizing: border-box;
  display: inline-flex;
  align-items: center;
  gap: 10px;
  height: 52px;
  padding: 0 26px;
  border: 0;
  border-radius: 999px;
  font-family: inherit;
  font-size: 15px;
  font-weight: 500;
  line-height: 1;
  white-space: nowrap;
  text-decoration: none;
  cursor: pointer;
}

.kodza-hero-wordmark__button:focus-visible {
  outline: 2px solid var(--kz-hero-wordmark-ink);
  outline-offset: 3px;
}

/* Solid: the arrow steps forward on hover */
.kodza-hero-wordmark__button--ink {
  background: var(--kz-hero-wordmark-ink);
  color: var(--kz-hero-wordmark-paper);
}

.kodza-hero-wordmark__arrow {
  flex: none;
  width: 16px;
  height: 16px;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.5;
  stroke-linecap: round;
  stroke-linejoin: round;
  transition: transform 0.3s var(--kz-hero-wordmark-ease);
}

/* Soft: ink rises from the bottom edge on hover */
.kodza-hero-wordmark__button--soft {
  background: var(--kz-hero-wordmark-soft);
  color: var(--kz-hero-wordmark-ink);
  transition: color 0.4s var(--kz-hero-wordmark-ease);
}

.kodza-hero-wordmark__button--soft::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -1;
  border-radius: inherit;
  background: var(--kz-hero-wordmark-ink);
  transform: translateY(101%);
  transition: transform 0.4s var(--kz-hero-wordmark-ease);
}

@media (hover: hover) {
  .kodza-hero-wordmark__button--ink:hover .kodza-hero-wordmark__arrow {
    transform: translateX(4px);
  }

  .kodza-hero-wordmark__button--soft:hover {
    color: var(--kz-hero-wordmark-paper);
  }

  .kodza-hero-wordmark__button--soft:hover::before {
    transform: none;
  }
}

/* The curtain: the middle layer slides down from above while the inner one slides up into
   place, so the picture is uncovered from the top edge down and never moves itself */
.kodza-hero-wordmark__media {
  grid-area: media;
  margin-top: var(--kz-hero-wordmark-gap);
  aspect-ratio: var(--kz-hero-wordmark-ratio);
  overflow: hidden;
  border-radius: var(--kz-hero-wordmark-radius);
}

.kodza-hero-wordmark__curtain,
.kodza-hero-wordmark__hold {
  height: 100%;
}

.kodza-hero-wordmark__curtain {
  overflow: hidden;
}

.kodza-hero-wordmark__media img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

/* Waiting for its entrance: the script sets is-shown and plays the motion in the same frame */
@media (prefers-reduced-motion: no-preference) {
  .kodza-hero-wordmark.is-ready:not(.is-shown) .kodza-hero-wordmark__rise,
  .kodza-hero-wordmark.is-ready:not(.is-shown) .kodza-hero-wordmark__glyph {
    transform: translateY(105%);
  }

  /* 2px past the edge: a curtain closed exactly on the frame's edge leaks a hairline */
  .kodza-hero-wordmark.is-ready:not(.is-shown) .kodza-hero-wordmark__curtain {
    transform: translateY(calc(-100% - 2px));
  }

  .kodza-hero-wordmark.is-ready:not(.is-shown) .kodza-hero-wordmark__hold {
    transform: translateY(calc(100% + 2px));
  }

  .kodza-hero-wordmark.is-ready:not(.is-shown) .kodza-hero-wordmark__lead,
  .kodza-hero-wordmark.is-ready:not(.is-shown) .kodza-hero-wordmark__actions {
    opacity: 0;
    transform: translateY(20px);
  }
}

/* One column: the name comes right after the label, the picture under it goes 4:3, and the
   words and buttons follow */
@container kodza-hero-wordmark (max-width: 700px) {
  .kodza-hero-wordmark__inner {
    grid-template-columns: minmax(0, 1fr);
    grid-template-areas:
      "eyebrow"
      "title"
      "media"
      "lead"
      "actions";
  }

  .kodza-hero-wordmark__title {
    margin-top: 6px;
  }

  .kodza-hero-wordmark__media {
    aspect-ratio: 4 / 3;
  }

  .kodza-hero-wordmark__lead {
    margin-top: 24px;
  }

  .kodza-hero-wordmark__actions {
    margin-top: 24px;
  }

  .kodza-hero-wordmark__button {
    flex: 1 1 auto;
    justify-content: center;
  }
}

@media (prefers-reduced-motion: reduce) {
  .kodza-hero-wordmark *,
  .kodza-hero-wordmark *::before,
  .kodza-hero-wordmark *::after {
    transition-duration: 0.01ms !important;
    animation-duration: 0.01ms !important;
  }
}

/* kodza-guard c20c8dad3f99 — generated by Kodza, do not edit.
   Theme guard: keeps a site's own CSS (WordPress themes, Bootstrap, CSS resets…) off this
   component. :not(#_) is always true and weighs as much as an id, so these lines win over
   theme rules made of classes and tags. Customise the component through its --kz-* variables. */

/* What the browser gives, where the component sets it only in some states: at the lowest weight, so its own rules below put it back */

:where(.kodza-hero-wordmark__eyebrow):not(#_),
:where(.kodza-hero-wordmark__title):not(#_),
:where(.kodza-hero-wordmark__lead):not(#_),
:where(.kodza-hero-wordmark__hold img:where(:not([class*="kodza-"]))):not(#_) {
  transition-duration: revert;
}

:where(.kodza-hero-wordmark__button):not(#_) {
  outline: revert;
  transition: revert;
  outline-offset: revert;
}

/* What the browser gives, on everything the component leaves to it */

.kodza-hero-wordmark__inner:not(#_),
.kodza-hero-wordmark__rise:not(#_),
.kodza-hero-wordmark__word:not(#_),
.kodza-hero-wordmark__letter:not(#_),
.kodza-hero-wordmark__glyph:not(#_),
.kodza-hero-wordmark__base:not(#_),
.kodza-hero-wordmark__actions:not(#_),
.kodza-hero-wordmark__media:not(#_),
.kodza-hero-wordmark__curtain:not(#_),
.kodza-hero-wordmark__hold:not(#_) {
  box-sizing: revert;
}

.kodza-hero-wordmark__eyebrow:not(#_) {
  border: revert;
  padding: revert;
  border-radius: revert;
  outline: revert;
  text-decoration: revert;
  list-style: revert;
  box-sizing: revert;
  float: revert;
  position: revert;
  background-color: revert;
  background-image: revert;
  box-shadow: revert;
  outline-offset: revert;
  appearance: revert;
  max-width: revert;
  max-height: revert;
  font-style: revert;
  line-height: revert;
  text-transform: revert;
  text-underline-offset: revert;
  text-align: revert;
  text-indent: revert;
  text-shadow: revert;
  vertical-align: revert;
  transition-property: revert;
  transition-timing-function: revert;
  transition-delay: revert;
}

.kodza-hero-wordmark__title:not(#_) {
  border: revert;
  padding: revert;
  border-radius: revert;
  outline: revert;
  text-decoration: revert;
  list-style: revert;
  box-sizing: revert;
  float: revert;
  position: revert;
  background-color: revert;
  background-image: revert;
  box-shadow: revert;
  outline-offset: revert;
  appearance: revert;
  max-width: revert;
  max-height: revert;
  font-family: revert;
  font-style: revert;
  text-transform: revert;
  text-underline-offset: revert;
  text-align: revert;
  text-indent: revert;
  text-shadow: revert;
  vertical-align: revert;
  transition-property: revert;
  transition-timing-function: revert;
  transition-delay: revert;
}

.kodza-hero-wordmark__lead:not(#_) {
  border: revert;
  padding: revert;
  border-radius: revert;
  outline: revert;
  text-decoration: revert;
  list-style: revert;
  box-sizing: revert;
  float: revert;
  position: revert;
  background-color: revert;
  background-image: revert;
  box-shadow: revert;
  outline-offset: revert;
  appearance: revert;
  max-height: revert;
  font-family: revert;
  font-weight: revert;
  font-style: revert;
  letter-spacing: revert;
  text-transform: revert;
  text-underline-offset: revert;
  text-align: revert;
  text-indent: revert;
  text-shadow: revert;
  vertical-align: revert;
  transition-property: revert;
  transition-timing-function: revert;
  transition-delay: revert;
}

.kodza-hero-wordmark__button:not(#_) {
  margin: revert;
  list-style: revert;
  float: revert;
  box-shadow: revert;
  appearance: revert;
  max-width: revert;
  max-height: revert;
  font-style: revert;
  letter-spacing: revert;
  text-transform: revert;
  text-underline-offset: revert;
  text-align: revert;
  text-indent: revert;
  text-shadow: revert;
  vertical-align: revert;
}

.kodza-hero-wordmark__arrow:not(#_) {
  border: revert;
  margin: revert;
  padding: revert;
  border-radius: revert;
  outline: revert;
  text-decoration: revert;
  list-style: revert;
  box-sizing: revert;
  float: revert;
  position: revert;
  background-color: revert;
  background-image: revert;
  box-shadow: revert;
  outline-offset: revert;
  appearance: revert;
  max-width: revert;
  max-height: revert;
  color: revert;
  font-family: revert;
  font-size: revert;
  font-weight: revert;
  font-style: revert;
  line-height: revert;
  letter-spacing: revert;
  text-transform: revert;
  text-underline-offset: revert;
  text-align: revert;
  text-indent: revert;
  text-shadow: revert;
  vertical-align: revert;
}

.kodza-hero-wordmark__hold img:where(:not([class*="kodza-"])):not(#_) {
  border: revert;
  margin: revert;
  padding: revert;
  border-radius: revert;
  outline: revert;
  text-decoration: revert;
  list-style: revert;
  box-sizing: revert;
  float: revert;
  position: revert;
  background-color: revert;
  background-image: revert;
  box-shadow: revert;
  outline-offset: revert;
  appearance: revert;
  max-width: revert;
  max-height: revert;
  color: revert;
  font-family: revert;
  font-size: revert;
  font-weight: revert;
  font-style: revert;
  line-height: revert;
  letter-spacing: revert;
  text-transform: revert;
  text-underline-offset: revert;
  text-align: revert;
  text-indent: revert;
  text-shadow: revert;
  vertical-align: revert;
  transition-property: revert;
  transition-timing-function: revert;
  transition-delay: revert;
}

.kodza-hero-wordmark__eyebrow:not(#_):where(:not([hidden])),
.kodza-hero-wordmark__title:not(#_):where(:not([hidden])),
.kodza-hero-wordmark__lead:not(#_):where(:not([hidden])),
.kodza-hero-wordmark__arrow:not(#_):where(:not([hidden])) {
  display: revert;
}

.kodza-hero-wordmark__eyebrow:not(#_):where([hidden]),
.kodza-hero-wordmark__title:not(#_):where([hidden]),
.kodza-hero-wordmark__lead:not(#_):where([hidden]),
.kodza-hero-wordmark__arrow:not(#_):where([hidden]) {
  display: none;
}

/* The component's own rules, one step stronger: real buttons and fields, what it sets on tags themes style (links, lists, headings, images…), and the root width (a theme may narrow it, never widen it) */

.kodza-hero-wordmark__eyebrow:not(#_) {
  margin: 0 0 16px;
  font-family: var(--kz-hero-wordmark-mono);
  font-size: 12.5px;
  font-weight: 500;
  letter-spacing: 0.02em;
  color: var(--kz-hero-wordmark-faint);
}

.kodza-hero-wordmark__lead:not(#_) {
  max-width: 36ch;
  margin: 0;
  font-size: clamp(16px, 1.3vw, 19px);
  line-height: 1.55;
  color: var(--kz-hero-wordmark-dim);
}

.kodza-hero-wordmark__title:not(#_) {
  margin: clamp(36px, 5vw, 72px) 0 0;
  font-size: var(--kz-hero-wordmark-size, 35cqi);
  font-weight: var(--kz-hero-wordmark-weight);
  line-height: 1.2;
  letter-spacing: var(--kz-hero-wordmark-tracking);
  color: var(--kz-hero-wordmark-ink);
}

.kodza-hero-wordmark__button:not(#_) {
  position: relative;
  box-sizing: border-box;
  display: inline-flex;
  padding: 0 26px;
  border: 0;
  border-radius: 999px;
  font-family: inherit;
  font-size: 15px;
  font-weight: 500;
  line-height: 1;
  text-decoration: none;
}

.kodza-hero-wordmark__button:focus-visible:not(#_) {
  outline: 2px solid var(--kz-hero-wordmark-ink);
  outline-offset: 3px;
}

.kodza-hero-wordmark__button--ink:not(#_) {
  background: var(--kz-hero-wordmark-ink);
  color: var(--kz-hero-wordmark-paper);
}

.kodza-hero-wordmark__arrow:not(#_) {
  transition: transform 0.3s var(--kz-hero-wordmark-ease);
}

.kodza-hero-wordmark__button--soft:not(#_) {
  background: var(--kz-hero-wordmark-soft);
  color: var(--kz-hero-wordmark-ink);
  transition: color 0.4s var(--kz-hero-wordmark-ease);
}

@media (hover: hover) {
  .kodza-hero-wordmark__button--soft:hover:not(#_) {
    color: var(--kz-hero-wordmark-paper);
  }
}

.kodza-hero-wordmark__media img:not(#_) {
  display: block;
}

@container kodza-hero-wordmark (max-width: 700px) {
  .kodza-hero-wordmark__title:not(#_) {
    margin-top: 6px;
  }
}

@container kodza-hero-wordmark (max-width: 700px) {
  .kodza-hero-wordmark__lead:not(#_) {
    margin-top: 24px;
  }
}

@media (prefers-reduced-motion: reduce) {
  .kodza-hero-wordmark *:where(p, h1, a, svg, img):not(#_) {
    transition-duration: 0.01ms !important;
  }
}
```

```js
// Kodza License: free to use, client work included. Not to resell or redistribute, ported or not: https://kodza.dev/docs/#print-license
// Kodza — Hero Wordmark
// Sets the name across the whole column, ink edge to ink edge: each letter goes in its own mask,
// the name is measured at 100px (in the page, and on a canvas for the ink around each glyph) and
// sized to the column, again whenever its width changes or a font comes in. Then the entrance,
// once the section is in view: the letters rise one after the other from the baseline, the picture
// opens from that same line down, the words and buttons follow. "kodza:replay" plays it again.
(() => {
  const SELECTOR = '.kodza-hero-wordmark';
  const reduceMotion = window.matchMedia('(prefers-reduced-motion: reduce)').matches;
  const GLIDE = 'cubic-bezier(0.6, 0, 0.1, 1)'; // slow start, long settle
  const SOFT = 'cubic-bezier(0.25, 1, 0.5, 1)';
  const OPEN = 'cubic-bezier(0.3, 0.5, 0.1, 1)'; // the curtain: a slow start would leave the picture a hairline for 200 ms
  const REF = 100; // the size the name is measured at, in px
  const VARS = ['size', 'height', 'lift', 'shift', 'mask'].map((name) => `--kz-hero-wordmark-${name}`);

  const decoded = (root) => Promise.all([...root.querySelectorAll('img')].map((img) => img.decode().catch(() => {})));
  const span = (name) => {
    const el = document.createElement('span');
    el.className = `kodza-hero-wordmark__${name}`;
    return el;
  };

  // The ink of one glyph at the reference size, from its origin: where it starts and ends, how
  // far it rises above the baseline and drops below it
  let context;
  const ink = (char, font) => {
    context ||= document.createElement('canvas').getContext('2d');
    context.font = font;
    const m = context.measureText(char);
    return { left: -m.actualBoundingBoxLeft, right: m.actualBoundingBoxRight, ascent: m.actualBoundingBoxAscent, descent: Math.max(0, m.actualBoundingBoxDescent) };
  };

  // One instance, with its own state: two copies on a page never interfere. Everything it
  // starts is tied to `signal` (listeners get { signal }, observers and timers stop on its
  // 'abort' event), so kodza:destroy stops it all.
  function mount(root, signal) {
    const q = (s) => root.querySelector(s);
    const title = q('.kodza-hero-wordmark__title');
    if (!title) return;

    // One mask per letter; screen readers keep the name whole
    const text = title.textContent.trim();
    const chars = [...text];
    const word = span('word');
    word.setAttribute('aria-hidden', 'true');
    const glyphs = chars.map((char) => {
      const letter = span('letter');
      const glyph = span('glyph');
      glyph.textContent = char;
      letter.append(glyph);
      word.append(letter);
      return glyph;
    });
    const base = span('base');
    glyphs[0]?.after(base);
    title.setAttribute('aria-label', text);
    title.replaceChildren(word);

    // Measured at the reference size, then scaled: the ink of the first letter on the left edge,
    // the last one on the right edge, the box from the top of the ink to its bottom. Screen
    // pixels are divided by the scale of a parent that would be zoomed by a transform
    let width = 0;
    const fit = () => {
      const w = title.clientWidth;
      if (!w || !glyphs.length) return;
      width = w;
      VARS.forEach((name) => title.style.removeProperty(name));
      title.style.setProperty(VARS[0], `${REF}px`);
      const style = getComputedStyle(title);
      const font = `${style.fontStyle} ${style.fontWeight} ${REF}px ${style.fontFamily}`;
      const marks = chars.map((char) => ink(char, font));
      const scale = title.getBoundingClientRect().width / title.offsetWidth || 1;
      const row = word.getBoundingClientRect();
      const from = (el) => (el.getBoundingClientRect().left - row.left) / scale;
      const left = from(glyphs[0]) + marks[0].left;
      const right = from(glyphs.at(-1)) + marks.at(-1).right;
      const baseline = (base.getBoundingClientRect().top - row.top) / scale;
      const top = baseline - Math.max(...marks.map((m) => m.ascent));
      const bottom = baseline + Math.max(...marks.map((m) => m.descent));
      const k = w / (right - left);
      [REF, bottom - top, top, left, bottom].forEach((value, i) => title.style.setProperty(VARS[i], `${value * k}px`));
    };

    // A new width refits on the next frame, outside the observer
    let frame = 0;
    const observer = new ResizeObserver(() => {
      cancelAnimationFrame(frame);
      frame = requestAnimationFrame(() => {
        if (title.clientWidth !== width) fit();
      });
    });
    observer.observe(title);
    document.fonts?.addEventListener('loadingdone', fit, { signal });
    signal.addEventListener('abort', () => {
      observer.disconnect();
      cancelAnimationFrame(frame);
    });
    fit();

    let running = [];
    const stop = () => {
      running.forEach((a) => a.cancel());
      running = [];
    };
    const animate = (el, keyframes, options) => {
      if (el) running.push(el.animate(keyframes, { easing: GLIDE, fill: 'backwards', ...options }));
    };
    const rise = (el, delay, duration) => animate(el, [{ transform: 'translateY(105%)' }, { transform: 'none' }], { duration, delay });

    const play = async () => {
      await decoded(root);
      if (signal.aborted) return;
      stop();
      root.classList.add('is-shown');
      rise(q('.kodza-hero-wordmark__eyebrow .kodza-hero-wordmark__rise'), 0, 1000);
      // A long name keeps the same overall pace
      const step = Math.min(70, 420 / Math.max(1, glyphs.length - 1));
      glyphs.forEach((glyph, i) => rise(glyph, 120 + i * step, 1100));
      // The curtain opens from the baseline down while the picture settles from a slight zoom
      animate(q('.kodza-hero-wordmark__curtain'), [{ transform: 'translateY(calc(-100% - 2px))' }, { transform: 'none' }], { duration: 1350, delay: 450, easing: OPEN });
      animate(q('.kodza-hero-wordmark__hold'), [{ transform: 'translateY(calc(100% + 2px))' }, { transform: 'none' }], { duration: 1350, delay: 450, easing: OPEN });
      animate(q('.kodza-hero-wordmark__media img'), [{ transform: 'scale(1.2)' }, { transform: 'none' }], { duration: 2000, delay: 450, easing: SOFT });
      [q('.kodza-hero-wordmark__lead'), q('.kodza-hero-wordmark__actions')].forEach((el, i) => {
        animate(el, [{ opacity: 0, transform: 'translateY(20px)' }, { opacity: 1, transform: 'none' }], { duration: 900, delay: 700 + i * 110, easing: SOFT });
      });
    };

    if (reduceMotion) {
      root.classList.add('is-shown');
      document.fonts?.ready.then(() => !signal.aborted && fit());
      return;
    }
    root.addEventListener('kodza:replay', play, { signal });
    signal.addEventListener('abort', stop);
    const io = new IntersectionObserver((entries) => {
      if (!entries.some((entry) => entry.isIntersecting)) return;
      io.disconnect();
      play();
    }, { rootMargin: '0px 0px -15% 0px' });
    signal.addEventListener('abort', () => io.disconnect());
    Promise.all([document.fonts?.ready, decoded(root)]).then(() => {
      if (signal.aborted) return;
      fit();
      io.observe(root);
    });
  }

  // Kodza lifecycle, the same in every component: `kodza:init` starts the instances inside
  // event.detail.root (the whole page by default), `kodza:destroy` stops them and puts their
  // markup back. For themes and apps that swap content without a page load. Each running root
  // keeps its markup as written under KODZA, shared by every Kodza script on the page: a Kodza
  // component inside another one is saved as written, not half-started, and stopped with it.
  const KODZA = Symbol.for('kodza');
  const instances = new WeakMap();
  const find = (scope = document) => [scope, ...scope.querySelectorAll(SELECTOR)].filter((el) => el.matches?.(SELECTOR));
  const attrsOf = (el) => [...el.attributes].map((a) => [a.name, a.value]);
  const put = (el, saved) => {
    [...el.attributes].forEach((a) => el.removeAttribute(a.name));
    saved.attrs.forEach(([name, value]) => el.setAttribute(name, value));
    el.innerHTML = saved.html;
  };
  // The markup inside a root as written: Kodza components already running in it give back their own
  const written = (root) => {
    const all = [...root.querySelectorAll('*')];
    if (!all.some((el) => el[KODZA])) return root.innerHTML;
    const copy = root.cloneNode(true);
    const twins = copy.querySelectorAll('*');
    let last = null;
    all.forEach((el, i) => {
      if (!el[KODZA] || last?.contains(el)) return;
      last = el;
      put(twins[i], el[KODZA]);
    });
    return copy.innerHTML;
  };
  const init = (scope) => find(scope).forEach((root) => {
    if (root.classList.contains('is-ready')) return; // already running, maybe from another copy of this script
    const controller = new AbortController();
    const saved = { html: written(root), attrs: attrsOf(root), stop: () => destroy(root) };
    instances.set(root, { controller, saved });
    root[KODZA] = saved;
    mount(root, controller.signal);
    root.classList.add('is-ready');
  });
  const destroy = (scope) => find(scope).forEach((root) => {
    const instance = instances.get(root);
    if (!instance) return;
    instances.delete(root);
    // The Kodza components running inside it stop first: once its markup is put back, their own
    // script could not find them any more
    root.querySelectorAll('*').forEach((el) => el[KODZA]?.stop());
    instance.controller.abort();
    delete root[KODZA];
    put(root, instance.saved);
  });
  document.addEventListener('kodza:init', (event) => init(event.detail?.root));
  document.addEventListener('kodza:destroy', (event) => destroy(event.detail?.root));
  init();
  // Loaded in <head>, the script runs before the markup exists: once more when it is parsed
  if (document.readyState === 'loading') document.addEventListener('DOMContentLoaded', () => init(), { once: true });
})();
```

Free to use, from Kodza (https://kodza.dev).